Tips For Improving Your Local SEO Strategy
Search engine optimization, or SEO, is the process of getting traffic to your website through natural search results (as opposed to pay-per-click ads). Local SEO, more specifically, refers to strategies designed to increase your site’s visibility to people searching for a business in your area. There are several things you can do to improve your local SEO strategy.
First, make sure you have an up-to-date listing for your company on Google My Business. Formerly known as Google Places, these listings show your business name, location, phone number, and hours when people search for your business by name. A business listing makes it easy for potential customers to get the information they need. When customers find you right away, they will have no reason to turn to a competitor.
It is also important to get your website listed by other authoritative sites like Yelp!, the Yellow Pages, or an industry-specific site like Expedia or Trip Advisor. Encourage customers to write reviews and make sure to respond to all reviews in a positive way. You can publish content on some of these sites, which will help you connect with local customers.
Leverage social media to increase your local rankings. Use Facebook, Twitter, Instagram, and other social sites that are likely to be popular among your customers, and make sure to post fresh, interactive content regularly. Whenever someone likes or shares your company’s post, search engines receive a social signal. When your social content is shared by an authoritative source, the social signals can start to have a significant positive impact on your local SEO.
Create high-quality content that is relevant to local customers. This means using local keywords (e.g., your product and city name) in written content on your website. But, keywords aren’t enough to pull in quality traffic. You also need to offer content that is interesting and relevant to your customers. Keywords should be placed strategically within the content, and the words themselves should be well-chosen to maximize their impact.
Companies who understand the value of local SEO often turn to professional SEO management services like Chatmeter. They have helped a lot of companies improve their local SEO rankings through a variety of effective strategies.